Fußball einer neuen Generation

Project dossier

Fußball einer neuen Generation

  • YEAR

    2025

  • CLIENT

    Google

  • TAGS

    Concept / TVC / Sports

BRIEFINGThink of situations for the Pixel and our football team in a hot Italian palazzo.
THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.

What if women’s football was heritage? Not just a sport, but a legacy — something carved in marble, painted in light, passed from one generation of dreamers to the next.

For the UEFA Women’s 2025 campaign, we imagined the German national team as timeless figures inside an Italian palazzo, where history breathes and every kick becomes a piece of art.

Football here isn’t only about competition — it’s about identity, courage, and collective pride.

We played with powerful visuals: players striking balls among classical statues, clay pigeon shooting with football balls, or using Gemini to craft the perfect look.

With Google Pixel 9 Pro, women’s football is elevated to a cultural movement.

FUßBALL EINER NEUEN GENERATION

Credits

Credits
Dominique Magnusson, Konstantin Schwone, Sandro Schmocker, Lennard Wick, Fernando Leyra

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