We Listen and We Don’t Judge

Project dossier

We Listen and We Don’t Judge

  • YEAR

    2025

  • CLIENT

    Die Mobiliar

  • TAGS

    Concept / Social / Creators

BRIEFINGConcept an awareness social-first campaign for Gen-Z.
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My first full-scale, A-to-Z campaign — from concept development to client presentation, PPM, production, and media debrief.

An awareness-driven, social-first rollout in French, Italian, and German with creators like Jonthan and Geo Cadiias.

All KPIs shattered expectations; the hotline became a pan-European pop reference.

It wasn’t just another trend format — it was Die Mobiliar listening without judging in Gen-Z slang.

WE LISTEN AND WE DON’T JUDGE.

Credits

Credits
Arnt Christman, Simon Cazanelli, Luigi Vitello, Georg Scharl, Finn Honig, Fernando Leyra

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