The New Zwüschedure

Project dossier

The New Zwüschedure

  • YEAR

    2025

  • CLIENT

    Bio Familia

  • TAGS

    Concept / Art Direction / Project Launch

BRIEFINGBuild a visual world for our new product.
IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.
Bio Familia Hauptkommunikation visual
Bio Familia poster F200
Bio Familia poster F12-5
Bio Familia poster F12
Bio Familia social visual
Bio Familia POS visual

Concept development of the look-and-feel for Bio Familia’s new Granola Bites across retail, social, and OOH.

The New Zwüschedure positions the snack as the perfect in-between ritual for everyday contexts.

Visually it becomes a dynamic line connecting A-to-B situations — a compass that keeps moving.

Granola Bites glide through life’s little moments, looping like Swiss punctuality.

THE NEW ZWÜSCHEDURE

Credits

Credits
Simon Cazanelli, Arnt Christman, Caro Widemann, Natalie Friedrich, Finn Honig, Fernando Leyra

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